andrewducker: (Default)
[personal profile] andrewducker
Further to this
We apologise for the inappropriate wording that was placed on dressing up product page, it is certainly not our intention to promote stereotyping and we fully appreciate this does not represent our brand values. At Early Learning Centre we pride ourselves on offering a huge range of toys and in an assortment of colours for customers to choose from and our photography throughout our website and catalogue features boys ironing, girls playing with space aliens, boys playing with dolls, boys cooking and pushing buggies, girls building and playing with remote control insects.

As a direct result of your feedback we immediately removed the text concerned from the website regarding the dressing up outfits and would like to thank you for bringing this to our attention. We are extremely sorry for any disappointment or upset caused.

Date: 2010-07-29 09:20 pm (UTC)
From: [identity profile] pseudomonas.livejournal.com
Sounds like you're keeping them on their toes :)

Date: 2010-07-29 09:59 pm (UTC)
From: [identity profile] daisyflip.livejournal.com
I got the same email. I'm actually glad how quickly they took notice

Date: 2010-07-29 10:15 pm (UTC)
From: [identity profile] fjm.livejournal.com
Wow! A rare example of how to do it.

Date: 2010-07-29 10:19 pm (UTC)
From: [identity profile] alextfish.livejournal.com
Nice! There are some companies with clue still around.

Date: 2010-07-29 10:35 pm (UTC)
From: [identity profile] missedith01.livejournal.com
Let's not go overboard. They still sell pink globes for girls ...

Date: 2010-07-30 12:26 am (UTC)
From: [identity profile] d-c-m.livejournal.com
Rock the H*** On!!!!!

Date: 2010-07-30 01:59 am (UTC)
From: [identity profile] kynn.livejournal.com
yep, i got the same thing too.

MISSION ACCOMPLISHED.

Date: 2010-07-30 08:26 am (UTC)
From: [identity profile] cybik.livejournal.com
It's better than the replies that some were getting, but it's still not good enough. Only girls are nurses and vets and only boys are knights and construction workers, according to their categories at the side. Almost every costume that's designated "girl" is pink, too.

Date: 2010-07-30 08:30 am (UTC)
From: [identity profile] cybik.livejournal.com
And look at the gender categories on this page: http://www.elc.co.uk/action-figures-playsets/5547,default,sc.html

And this one:
http://www.elc.co.uk/art-creativity/5581,default,sc.html

And this:
http://www.elc.co.uk/cars,-trains-construction/5558,default,sc.html

You get the picture. They are fobbing people off with changing the wording of one section and probably only because so many people complained.

Date: 2010-07-30 08:31 am (UTC)
From: [identity profile] cybik.livejournal.com
Oh, and can I link to this response?

(Edit: oh, no need - someone else got the same reply and posted where I was going to post!)
Edited Date: 2010-07-30 08:34 am (UTC)

Date: 2010-07-30 08:43 am (UTC)
From: [identity profile] cybik.livejournal.com
Well, yes, but I meant when a few people complained they did nothing - but for an issue like this they should be on it right away because it's important.

I'm very annoyed because they used to be better and have actively changed for the worse.

Date: 2010-07-31 04:41 am (UTC)
From: [identity profile] captainlucy.livejournal.com
Aha, I see what you did there! :D

Date: 2010-07-30 10:11 am (UTC)
From: [identity profile] marrog.livejournal.com
Oh God, I didn't notice the side bar. That's terrible!

Date: 2010-07-30 12:11 pm (UTC)
From: [identity profile] ashfae.livejournal.com
I confess to being impressed by their promptness.

August 2025

S M T W T F S
      1 2
3 4 5 6 7 8 9
10 11 12 1314 15 16
17 18 19 20 21 22 23
24 25 26 27282930
31      

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags
Page generated Aug. 27th, 2025 09:10 pm
Powered by Dreamwidth Studios