I got my customer service

[andrewducker]

Further to this

We apologise for the inappropriate wording that was placed on dressing up product page, it is certainly not our intention to promote stereotyping and we fully appreciate this does not represent our brand values. At Early Learning Centre we pride ourselves on offering a huge range of toys and in an assortment of colours for customers to choose from and our photography throughout our website and catalogue features boys ironing, girls playing with space aliens, boys playing with dolls, boys cooking and pushing buggies, girls building and playing with remote control insects.

As a direct result of your feedback we immediately removed the text concerned from the website regarding the dressing up outfits and would like to thank you for bringing this to our attention. We are extremely sorry for any disappointment or upset caused.

Comments

[pseudomonas.livejournal.com]

Sounds like you're keeping them on their toes :)

[daisyflip.livejournal.com]

I got the same email. I'm actually glad how quickly they took notice

[fjm.livejournal.com]

Wow! A rare example of how to do it.

[alextfish.livejournal.com]

Nice! There are some companies with clue still around.

[missedith01.livejournal.com]

Let's not go overboard. They still sell pink globes for girls ...

[d-c-m.livejournal.com]

Rock the H*** On!!!!!

[kynn.livejournal.com]

yep, i got the same thing too.

MISSION ACCOMPLISHED.

[cybik.livejournal.com]

It's better than the replies that some were getting, but it's still not good enough. Only girls are nurses and vets and only boys are knights and construction workers, according to their categories at the side. Almost every costume that's designated "girl" is pink, too.

[cybik.livejournal.com]

And look at the gender categories on this page: http://www.elc.co.uk/action-figures-playsets/5547,default,sc.html

And this one:
http://www.elc.co.uk/art-creativity/5581,default,sc.html

And this:
http://www.elc.co.uk/cars,-trains-construction/5558,default,sc.html

You get the picture. They are fobbing people off with changing the wording of one section and probably only because so many people complained.

[cybik.livejournal.com]

Oh, and can I link to this response?

(Edit: oh, no need - someone else got the same reply and posted where I was going to post!)

[andrewducker]

Of course it's because people complained! That's the point of complaining!

And hopefully they'll take into account the level of complaints they got when they're doing their next redesign.

I don't expect them to be better instantly. It's all baby steps.

[cybik.livejournal.com]

Well, yes, but I meant when a few people complained they did nothing - but for an issue like this they should be on it right away because it's important.

I'm very annoyed because they used to be better and have actively changed for the worse.

[captainlucy.livejournal.com]

Aha, I see what you did there! :D

[marrog.livejournal.com]

Oh God, I didn't notice the side bar. That's terrible!

[ashfae.livejournal.com]

I confess to being impressed by their promptness.