Good Lord

[andrewducker]

I just noticed that Avatar is _still_ in the cinemas in the US - leading it to hit #12 on the all-time box-office charts (inflation adjusted). It's just crept passed The Empire Strikes Back, but it's never going to beat 101 Dalmatians. Titanic is, of course, still well ahead of it. The only other film of the last 20 years in the top 20 is The Phantom Menace.

Comments

[kurosau.livejournal.com]

And that's one of the reasons that the inflation adjusted total isn't a great tracker of film success. Theirs in particular doesn't parse out multiple releases, nor any sort of promotional hoohah, or release periods. If Avatar stayed in the theater twice as long as anything else, then it'd make a poor comparison.

[andrewducker]

But it's only in the theatres because people are still going. If they stopped then it'd be cleared out to make way for something else.

[octopoid-horror.livejournal.com]

I thought that Avatar was being deliberately rereleased/kept on in cinemas to get it a further chance at some awards that James Cameron wanted.

[andrewducker]

Awards are generally based on the original release date. I can't think what awards he'd be going for at this point...