Charging for the news
Oct. 15th, 2009 07:56 amA whole bunch of papers have recently been talking about ways they can make money from their websites. I've not, generally, seen good ways for them to do so. Going pay-only means that you lose the vast majority of your subscribers.
The Economist, however, seems to have found a compromise that might just work. Everything over 90 days is pay only. And so is the main contents page of the print edition.
Which means you can see a page from the most recent issue if someone links to it. And you can see a few major stories via the front page. But if you want to find your way to the rest of it - you'll need to pay for it. Which is just annoying enough that, if you're the kind of person who _wants_ to read The Economist on a regular basis you'll pay for it.
It strikes me as a good balance - nicely done.
The Economist, however, seems to have found a compromise that might just work. Everything over 90 days is pay only. And so is the main contents page of the print edition.
Which means you can see a page from the most recent issue if someone links to it. And you can see a few major stories via the front page. But if you want to find your way to the rest of it - you'll need to pay for it. Which is just annoying enough that, if you're the kind of person who _wants_ to read The Economist on a regular basis you'll pay for it.
It strikes me as a good balance - nicely done.