Very cool, if true

Assuming this was a sincere question, they are a blogger who blog about their craft. I read knitting blogs (about 20, but I believe there are several hundred) there are also crochet ones, spinning ones, sewing ones and I'm sure there are loads of other crafts I can't think of.

The boring ones are 'here's what I've done, admire me' over and over again, the ones worth reading are either detailed discussions of techniques and materials (eg http://string-or-nothing.blog-city.com/) or more mediations on life through the lens of the craft (http://www.masondixonknitting.com/, although the most recent update is pretty technical).

I love them.