Very cool, if true

...de minimis non curat lex.

No.

Or rather: yes, if it's just this one consumer, renting this one copy of the movie, just this once.

And it isn't. It's advertising and millions of potential consumers get to see the misleading advert.

Tens of thousands of people rent or purchase the DVD on the basis of a profitable falsehood.

And if the studio and the distributors get away with it, just this once, then they'll do it again, as often as they can make a dishonest buck out of it.

You and I will never be able to trust the advertising and the 'All Star Cast!' with a Big Name on the posters and the cover of the DVD.

It's not a trifling matter when it's false advertising.

And yes, we will all hear eloquent and persuasive legal arguments that it is, together with belittling and dismissive media coverage that will nudge our views towards de minimis non curat lex when this argument is worse than merely wrong.