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Date: 2011-10-10 12:41 pm (UTC)The Kindle standard is not widely used.
In the same way that .doc is not widely used. It's 80% of the ebook market by most recent figures. I can only see that growing in the short term at least.
Everyone else uses ePub, which is generally well regarded, in my understanding.
Kindle freely converts epub to its own format. Nook started out with ereader pdb as the preferred format I believe but now uses epub as preferred format. The sony reader used BBeB Book as preferred format but also read epub.
Book sellers, a quick survey has a few epub, a few "ipad/iphone format" (whatever the hell that means), googlebooks and Foyles sells PDF and ebook... as I said "the good thing about standards is that there are so many...
Don't get me wrong, I don't like proprietary formats... at all... it would be great if epub somehow rose to be the dominant standard, but pretending it is at the moment is like pretending that ODF is the standard format for documents.