Do you react to branding?

Basically, what I'm looking to know is whether people went to see it (or avoided it) because it was labelled as "Sherlock Holmes". Would the basic plot and characters have interested you if it hadn't been linked to the familiar Sherlock Holmes brand (or, similarly, did the fact that it was branded as being Sherlock Holmes put you off because either you don't like Holmes, or you objected to the changes)?

[Poll #1782078]

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