Date: 2010-03-17 02:09 pm (UTC)
simont: A picture of me in 2016 (Default)
From: [personal profile] simont
One might argue that it had a useful purpose (at least, as long as one sympathises with advert-fatigued users more than with advertisers) in that it means the server providing the advert can't tell whether you're blocking it, and hence can't be tempted to adopt technical measures which (e.g.) refuse to serve you the page content on that basis. All they know is that the advert goes to your browser and a click-through doesn't come back, and they can't tell whether that's because you blocked it before or after it hit your retinas.

Date: 2010-03-17 02:12 pm (UTC)
From: [identity profile] marrog.livejournal.com
I suppose, although that doesn't help so much if you're wondering why a page is taking so long to load and it turns out it's cause there are a billion ads on it that you can't see.

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