One last link

[andrewducker]

EMI starts selling non-DRM downloads. Which is _great_ news if they weren't putting the price up by 30% at the same time. And only making them available in AAC format. And only at 256kbps. Which means it'll take up twice as much space on my MP3 player. I don't actually _want_ them that high quality when it means I only get half as many songs to carry around with me. It's a plot, I tells ya, a plot to make us all go out and buy bigger iPods!

Comments

[drplokta]

Allegedly, EMI did some discreet internal customer testing, and the higher quality/DRM-free/30% more expensive option outsold the DRM option by about ten to one.

[bohemiancoast.livejournal.com]

My experience is that people *do* understand DRM -- or at least, they understand the only working on particular computers, the inability to transfer it to different devices, and so on. It's well documented that not only were sales lower of the DRMed CDs, but the level of customer complaints and queries were spectacular. And reducing customer service interactions really saves you money.