On a simple level something like Kickstarter should be able to fund Avatar as the traditional method of make first and then sell manages to fund Avatar. The money exists to pay content creators for their efforts (even for Avatar) – it’s a question of how we channel it to them.

But I absolutely take your point that getting something funded through a new way of funding, especially something new or by new creators would be difficult.

There are chicken and egg issues here and issues of Type-Y individual fitness in an environment shaped by an overwhelming volume of Type-X

Thinking about my scheme much of the funding for content like Star Wars or Harry Potter comes from selling tied in merchandise. I think this is where my scheme gets tricky.

$125 million to make a Harry Potter film that takes $975 m might only seem worthwhile if the film goes on to create demand for $100’s millions of board games, character dolls, toys and so on.

Mind you, maybe the answer is that content creators have to accept that they get paid less.
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