Some of you may have noticed that when I'm writing here I tend to write in short paragraphs. Two sentences at most, if I remember. Heck, if I really want people's attention then each sentence gets its own line.
It's nice to be validated sometimes - which is why I was fascinated by
this article on how we read online, and how to get people to pay attention. I'm not about to start bolding text, or putting in vast swathes of links, but it is interesting to see what works - and to notice it working on me.