Very few things strike more fear into me than the statement that something's "Not Bad".
"You should give this a listen, it's not bad."
"You should go see this film, it's not bad."
"You should waste 2 hours of your time on this, it's not bad."
I don't want things that are 'not bad', not bad isn't a compliment, it's a statement of dull mediocrity. I want great things, exciting things, things that take me to strange far-away places and show me sights that I haven't seen before. If the most that something is able to inspire you to in recommendation is "not bad" then I really have better things to do with my time. I demand that something be at least 'good' before I spend my time on it. On the other hand, if you find something of indescribable awfulness, then I may well be tempted. But it'd better be pretty bloody awful.
"You should give this a listen, it's not bad."
"You should go see this film, it's not bad."
"You should waste 2 hours of your time on this, it's not bad."
I don't want things that are 'not bad', not bad isn't a compliment, it's a statement of dull mediocrity. I want great things, exciting things, things that take me to strange far-away places and show me sights that I haven't seen before. If the most that something is able to inspire you to in recommendation is "not bad" then I really have better things to do with my time. I demand that something be at least 'good' before I spend my time on it. On the other hand, if you find something of indescribable awfulness, then I may well be tempted. But it'd better be pretty bloody awful.