[identity profile] hawkida.livejournal.com 2009-08-14 09:56 am (UTC)(link)
Mostly I'm not especially aware of paying attention to non-obstructive adverts but I believe they still instill an idea of a brand in your mind while you're not paying attention. For example, I bet if I put a word in black in the correct font on a carefully matched green background, then a high percentage of people could identify the Egg branding. There have been studies of similar things related to colours linked with various brands of cigarettes, I believe. Very occasionally something will intrigue me and might eventually lead to them gaining a sale via an actual advert. I get highly frustrated by interstatials and overlays but not to the extent that I can identify products that used them and boycott them.