Mostly I'm not especially aware of paying attention to non-obstructive adverts but I believe they still instill an idea of a brand in your mind while you're not paying attention. For example, I bet if I put a word in black in the correct font on a carefully matched green background, then a high percentage of people could identify the Egg branding. There have been studies of similar things related to colours linked with various brands of cigarettes, I believe. Very occasionally something will intrigue me and might eventually lead to them gaining a sale via an actual advert. I get highly frustrated by interstatials and overlays but not to the extent that I can identify products that used them and boycott them.
I feel much the same way. Overlay adverts annoy me the most - as I can't get to what I want to see.
Google putting shopping results into its search results is something I actually like - I've used it several times - most recently when searching for a composite->SCART connector, when it told me I could have one for £3.50 :->
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Google putting shopping results into its search results is something I actually like - I've used it several times - most recently when searching for a composite->SCART connector, when it told me I could have one for £3.50 :->