Mostly I'm not especially aware of paying attention to non-obstructive adverts but I believe they still instill an idea of a brand in your mind while you're not paying attention. For example, I bet if I put a word in black in the correct font on a carefully matched green background, then a high percentage of people could identify the Egg branding. There have been studies of similar things related to colours linked with various brands of cigarettes, I believe. Very occasionally something will intrigue me and might eventually lead to them gaining a sale via an actual advert. I get highly frustrated by interstatials and overlays but not to the extent that I can identify products that used them and boycott them.
When I'm at work, I have to access the internet through a terminal that runs off the mothership's corporate computer systems in California. Thus, images already make my experience laggy, moving .gif ads make me extra-twitchy, and anything made of flash basically stops the system cold. I'm already inclined to hate moving images because of the distraction factor (block 'em, boys!), but this experience has made me hate nearly all image-based advertising on websites.
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[x] The last question should be checkboxes.
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