[identity profile] lpetrazickis.livejournal.com 2010-11-22 04:30 am (UTC)(link)
The ending of I am Legend was changed to stupid after focus groups were upset by the smart ending.

The ending of Scott Pilgrim was changed after focus groups disagreed with the original ending.

Chances are, if the director films a smart ending, focus groups will override the director.

[identity profile] heron61.livejournal.com 2010-11-22 06:41 am (UTC)(link)
That didn't happen with Moon, so there is some hope. I hadn't known that was the reason that the end of I Am Legend was changed from interesting to sucky.