andrewducker (![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
andrewducker) wrote2010-08-09 12:00 pm
andrewducker) wrote2010-08-09 12:00 pm
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Americans now get nearly 25 percent of their calories from liquids. The quickest, most reliable way to lose weight is to cut down on liquid calories by reducing or eliminating beverages that have added sugar.
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P&G came up with an idea and ran a campaign claiming it was a healthy alternative to coke, pepsi etc. But the stroke of genius was that at the same time, they insisted shops put it in the chilled section rather than on the shelves. There was no need for it to be refrigerated, it contained preservatives and had a very long shelf-life, but by putting it in the chilled cabinet, consumers assumed it must be healthy, and sales rocketed. Not the most ethical ad campaign, but it worked.
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