This. This is how you do it.

[andrewducker]

I mean, I don't give a flying fuck about football or the world cup, but I can tell that this is a staggeringly better ad than the Star Wars one from a few days back:

Comments

[communicator.livejournal.com]

Yes, it's brilliant because it conveys how cultural meaning grows out of iconic events, even down to individual movements that are over in one second, and how that happens in an ever more precise way nowadays because everyone can watch and rewatch that crucial second happening. Creative brilliance by the ad writer.

[andrewducker]

Yeah - I thought the pastiche of British culture was great.