andrewducker (
andrewducker) wrote2010-02-10 12:47 pm
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Amusement
Name the following business.
It has a workforce of 39,000 outside the UK, with just 6,000 staff in Britain.
Its biggest business is chewing gum.
The focus of much recent investment has been Poland, to replace UK production.
And 50% of the business and management came from the takeover of the confectionery company Adams from an American drugs business some five years ago.
Who is this faceless, heartless global conglomerate, which opportunistically shifts its capital and people to wherever the financial returns are greatest?
It's Cadbury.
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Exactly. All this pro-Cadbury anti-Kraft nonsense I'm seeing everywhere is incredibly naïve about how businesses work.
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I will accept that they always had the intention to move one of their premises to Poland. This is disappointing, but it wasn't something hidden or lied about, unlike Kraft who assured the government and shareholders they would reverse this as early as last week without any intention to do so.
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It is now owned by a US private equity firm I believe.
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What I mostly want is the government to provide retraining to people that lose their jobs, and provide grants to help new businesses start in areas with high unemployment. Which they do some of, but more would be good.
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I do. I haven't (knowingly) bought a Nestlé product for over ten years. Given they keep expanding their product line this can be difficult (Buxton mineral water, FFS).
I love Kit Kats (well, I did ten years ago), and kinda like Rolos.
I now live just down the road from the main Mackintosh factory, which was also aquired at the same time, but I don't buy any of their products.
It really annoys me that a formerly brilliant ethical(ish) employer/business is now part of Evil Inc.
Many people will have forgotten about it. Others won't. In this case, however, I don't actually care about the takeover hugely, as long as the quality products within the line (esp Green & Blacks) remain actually quality.
It makes market positioning sense for this to happen, but Kraft have been known to make some pig ignorant business decisions.
But if they do, someone else can do what G&Bs did and set up to sell something I like again.
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