Playstations and Blu-Ray players

[andrewducker]

Let's assume that the PS3 will launch for about the same price as the XBox 360 (and anything else would be suicide) at around $450.

And let's also assume that the prices floating around for Blu-Ray players is reasonable accurate and that they'll be starting at $600.

Now, as the PS3 will have a Blu-Ray player built in, who the hell is going to go into competition with Sony by releasing their own player, when they will be beaten so badly on price?

Comments

[johnbobshaun.livejournal.com]

Early on you'll have a stage where Sony are losing money hand over fist on each PS3 sold. However (if all goes to plan) they'll be getting Blueray players into a large number of households this way. Which is what they *really* want: I'm assuming that due to licensing they'll be able to recouple some of their losses on sales of BluRay format movies.

The manufacting costs of BluRay players will quickly go down as time goes on, but I'm betting this won't lead to any major price drops in PS3 hardware. I think this is when standalone BluRay players will be able to undercut the PS3 and sell in serious quantities.

[akicif.livejournal.com]

I was working on playstation.com when the PS2 launched (oh, happy days of free beer and japanese takeaways before the last tube), and yes, the actual cost of the bits in a PS2 were well more than they sold the whole thing for.

[johnbobshaun.livejournal.com]

Thats interesting: I'd always wondered how much Sony were losing on the PS2 and for how long. Any ideas? I seem to remember the Japanese release price being *much* higher than the US one but I'm guessing that after couple of years they were able to turn a tidy profit on each unit sold. After all, Nintendo and Microsoft dropped their hardware prices sooner than Sony did...