From the BBC page you linked to - "The programme's main audience is kids. How careful are you in aiming at an audience with not much money and a lot of pester power?"
Methinks that they'd better rethink their main audience, and prepare to find an awful lot of the toys going up far north....
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Methinks that they'd better rethink their main audience, and prepare to find an awful lot of the toys going up far north....