That's as maybe (but I will gently remind you that your friends group is not at all typical of the world at large), however, until the newspapers and the people behind them see it as a benefit to them, then they will continue to want to sell you their whole pie, rather than be happy to get paid for even regular slices.

Don't forget, many media owners have ideologies to push - mainly to maintain or increase their own financial or social status, but with the odd noble or ignoble cause.... It's harder to control influence when the readership attention is scattered.