I realise that ticking both: "I would be willing to pay a premium for meat that required less resources than ordinary meat"
and
"I would not be willing to pay a premium for either of those"
is a bit contradictory. I'd be willing to pay a premium to begin with to offset the development costs, but would expect the cost to come down and eventually be at a discount to meat that requires more resource, cos that's just how things work.
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"I would be willing to pay a premium for meat that required less resources than ordinary meat"
and
"I would not be willing to pay a premium for either of those"
is a bit contradictory. I'd be willing to pay a premium to begin with to offset the development costs, but would expect the cost to come down and eventually be at a discount to meat that requires more resource, cos that's just how things work.