I'm sure I saw FB claiming that half the users log in every day, but it wasn't clear if they meant that, of their users, there are half of them who always use it daily, or that every day around half of their total users log in.
FB is also a games/scheduling platform, so knowing the frequency of people using it doesn't tell you precisely what they're using it for, which other networks would be awfully interested in. If, of those 500 million, half of them were JUST playing games, well, that'd put a very different spin on the network's dominance.
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I'd love to know how many people check in to FB 1/month, week, day and hour :->
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FB is also a games/scheduling platform, so knowing the frequency of people using it doesn't tell you precisely what they're using it for, which other networks would be awfully interested in. If, of those 500 million, half of them were JUST playing games, well, that'd put a very different spin on the network's dominance.