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[andrewducker]

From the website of the Early Learning Centre.

For the little princess in the family we have great feminine outfits like Butterfly Fairy, Sleeping Beauty, Ballerina and Nurse’s uniform. Why not add a medical case for that extra touch of authenticity.

The boys are catered for too, with great Doctor, Policeman & Fireman uniforms, not to mention fantastic Pirate and Knight costumes. All these can be combined with a range of accessories so your child will really look the part.

Because, apparently, boys can't do ballet, and girls can't be doctors.

You can contact them via the page here if you'd like to express your displeasure.
(cheers to momentsmusicaus and erindubitably for the linkage).

Comments

[broin.livejournal.com]

Here we go:

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Dear Mr Murphy,

Thank you for your email regarding the content on our website regarding dressing up and role play outfits.

We apologise for the inappropriate wording that was placed on dressing up product page, it is certainly not our intention to promote stereotyping and we fully appreciate this does not represent our brand values. At Early Learning Centre we pride ourselves on offering a huge range of toys and in an assortment of colours for customers to choose from and our photography throughout our website and catalogue features boys ironing, girls playing with space aliens, boys playing with dolls, boys cooking and pushing buggies, girls building and playing with remote control insects.

As a direct result of your feedback we immediately removed the text concerned from the website regarding the dressing up outfits and would like to thank you for bringing this to our attention. We are extremely sorry for any disappointment or upset caused.

I hope this information is of help and I have gone some way to restoring your faith in the Early Learning Centre.


Kind regards

Adrian Moss

Early Learning Centre

Internet Customer Services
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[kashandara.livejournal.com]

Yup, I just got the same email, and much better it is than the ones received by previous posters about passing the comment to head office.

Go the power of the internet