The whole point is that cultural judgements of beauty are affected by the common cultural notions. If we tell people enough times that being "Ginger" makes you ugly, and nobody want you, then it becomes true, despite the French (for instance) thinking that redheads are gorgeous.
Telling people they _are_ ugly, rather than that _less people fancy your type on average_ gives them something much harder to deal with (as well as being untrue).
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Telling people they _are_ ugly, rather than that _less people fancy your type on average_ gives them something much harder to deal with (as well as being untrue).