Sending data from all mouseovered links in locked posts to a third party is a bit off. Especially as they should have learned from last time they did this.
Yup - it's not that they're doing it, it's that they did it in a hidden and particularly stupid way, which was unpopular, and all they learned from that was that they should be less stupid but no more open next time they try it.
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Compare this with Metafilter, who replace all Amazon affiliate links with their own, but are upfront about it and discussed it with the users first.