andrewducker (
andrewducker) wrote2009-08-07 01:23 pm
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Information wants to be monetised
Rupert Murdoch has been saying that he wants to take his toys (large chunks of the worldwide newspaper market) and stick them behind paywalls, as advertising doesn't pay enough to keep them afloat.
The problem with this being that I don't know more than three people who would actively pay for access to newspapers. Unless every paper in the world did it at once there'd be a rush of readers from the walled-off papers to the free ones. And if they all did it at once then the Monopolies Commission might have something to say about it.
In addition, I don't tend to read any one online site to the exclusion of others - I read bits of a number of them, and follow links to numerous others. The only way of dealing with this would seem to be microtransactions, which nobody has managed to make profitable yet.
Frankly, I can see paywalls working when it comes to sites providing something that you can't get elsewhere (the Financial Times and Wall Street Journal being good examples of this), but being a recipe for disaster when it comes to most newspapers.
I'm open to persuasion though...
[Poll #1440934]
The problem with this being that I don't know more than three people who would actively pay for access to newspapers. Unless every paper in the world did it at once there'd be a rush of readers from the walled-off papers to the free ones. And if they all did it at once then the Monopolies Commission might have something to say about it.
In addition, I don't tend to read any one online site to the exclusion of others - I read bits of a number of them, and follow links to numerous others. The only way of dealing with this would seem to be microtransactions, which nobody has managed to make profitable yet.
Frankly, I can see paywalls working when it comes to sites providing something that you can't get elsewhere (the Financial Times and Wall Street Journal being good examples of this), but being a recipe for disaster when it comes to most newspapers.
I'm open to persuasion though...
[Poll #1440934]
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Edit: Should I want to. Which, unless I'm linked there from my flist, I generally don't.
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Question from the American:
Re: Question from the American:
It costs £150 a year.
It pays for the BBC.
http://en.wikipedia.org/wiki/Television_licensing_in_the_United_Kingdom
Re: Question from the American:
Assuming that it's plugged into an aerial.
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Ostensibly it keeps the BBC a non-commercial channel - they don't have adverts, except between shows for their own programming. You are legally and functionally able to access the five UK terrestrial channels with your TV License. For any more than that you pay your satellite and digital and cable subscriptions as you would expect. You can of course get these channels anyway, but if you're found to be dodging your license you incur a hefty fine.
The license costs I think about £140 now, although last I checked you could pay less for a BW TV, and pensioners get it free or vastly reduced, can't remember which. The commonly believed - and intentionally perpetrated through careful wording in threatening letters, is that you have to have a license if you own a television, the onus being on you to prove beyond a doubt that you weren't using it to receive a signal, the implication being that this would be impossible.
In practice, however, I've recently discovered that although you confuse everyone you speak to at the licensing call centre, you can in fact with minimum fuss refuse to pay your license on the grounds that you don't watch TV, and once they've visited and established that your TV isn't plugged into an aerial (I sabotage the plug on my aerial cable for good measure) they take you off their shit list and go away quietly. For once the aphorism that those with nothing to hide have nothing to fear actually holds true.
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If we were starting from scratch we almost certainly wouldn't end up with one now.
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There have been pushes to have some of it go to other companies as well - but that hasn't happened yet - except for C4 getting some money to help with the digital switch-over.
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Personally, I think there needs to be a massive change in the BBC's responsibilities. More highbrow stuff, for a start.
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